Culture that you can wear

When Jotun introduced its latest colour range, it came with a deeper mission—to evoke the feeling of home, memory, and national pride. Studio by PMC brought that sentiment to life through a limited capsule collection of tees and co-ords inspired by heritage stamp designs, blending colour and culture into something people could wear.

The collaboration turned a product launch into a cultural moment, extending Jotun’s reach into the lifestyle space. By merging thoughtful design with storytelling rooted in identity, we created a collection that resonated deeply with a new generation — moving the brand beyond the paint aisle and into the heart of the community.