For Malaysia Day, Julie’s wanted to celebrate what makes us uniquely Malaysian. Studio by PMC responded with a limited-edition pouch inspired by the brand’s everyday presence in local homes—transforming a nostalgic snack into a functional, stylish accessory.
Wrapped in batik motifs and subtle cultural nods, the pouch became more than merch—it became a wearable symbol of national pride. The collaboration bridged generations through design, turning Julie’s into a part of how people express identity, not just what they snack on.
