PROJECT OVERVIEW

Boon Siew Honda

2025
Scope
Lookbook Direction
Manufacturing
Apparel Design
Photography

Where local legends ride

Boon Siew Honda needed merch for the 2025 MotoGP, something that would also speak to a younger crowd. So we stepped in, fusing streetwear with the raw spirit of motorbike culture. The collection features bold graphics that embody confidence and rebellion, made for those who live life on the move.

A tribute to the fearless riders who find freedom on two wheels.

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