For McDonald’s Malaysia’s “Do Da Dip” campaign, Studio by PMC designed a limited-edition parka jacket that transformed Chicken McNuggets into a fashion statement. The black parka featured playful McNugget graphics on the front, the iconic golden arches on the hood, and a lineup of dipping sauces down the back, capturing the campaign's flavour and fun.
This collaboration turned a fast-food favourite into a coveted piece of streetwear, resonating strongly with Gen Z and amplifying McDonald’s cultural relevance.
